iHeartMedia’s Madison radio stations specialize in effective advertising campaigns. Here’s what businesses say about working with iHeartMedia.
Kohl’s Department Stores
Employee Recruiting
Kohl’s was approached to recruit for their three retail locations in the Madison Area. They had moderate success with an in-house campaign, but employed our resources to create and execute an after-work Job Fair aimed at those seeking part time, after work employment for the holidays.
RESULTS: 37 attended the Job Fair across all three stores, 29 of which were hired on the spot. Leading up to the Job Fair, an additional 9 persons came in to employ and were given offers. Since this time, iHeartMedia Madison handles all radio and iHeart Digital asset recruitment for all Kohl’s stores and distribution centers nationwide.
Upper Iowa University
Student Recruitment
Upper Iowa University was in need to increase student enrollment in the classroom and online. UIU Madison also added an MBA program, where enrollment was needed as well. Given the amount of upper-educational choices in and around Madison, UIU needed a program that would help them stand out.
RESULTS: Since utilizing a campaign of on-air, streaming and promotional presence, Upper Iowa University has seen a 38% increase in enrollment over the last two years of working with iHeartMedia Madison.
Midwest Engine Service, Inc.
Auto Repair
Client has only done Billboard advertising in the past and really did not notice any surge of business or new clients while they were up. He was very skeptical about any other advertising to help grow his business, he said word of mouth was the best of him.
RESULTS: Being on our stations for over five months, client has stated he has never remembered EVER being this busy in a long time.
Country Campers
RV Sales
Country Campers was looking to brand, and draw people to their summer sale events. We tied their business to a local charity, with interactive contests, a consistent endorsement and presence at their sale events.
RESULTS: Event turnout was fantastic, many guests came as a result of radio ads, camper sales and pet adoptions have increased. “We’ve had a great response to this promotion, lots of people talking about it and despite the weather we’re having a record summer.”
Broadway Tire and Auto
RV Sales
Clients had just purchased this business August, 2014. When we met in April ‘15, they wanted to create brand awareness. I proposed a consistent ad plan to emphasize good and great months, to try to increase them. They began sponsoring Badger Football Training Camp and a Badger Football sponsorship.
RESULTS: Business grew about 20% from 2015 to 2016, and average ticket increased from $200 in early ‘15 to $250-$300 by end of ‘16. Targeting 10% growth in 2017.
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