According to Advertising Age, Radio ROI delivers more than $6 for every $1 spent. iHeartMedia backs up that study by helping your business build awareness, increase connection and drive sales with our local, loyal audiences.

  • Call Letters: WZEE-FM
  • Format: CHRPOP
  • Dial Position: 104.1 FM
  • Brand: Z104 Madison
  • Target Listener: Women 18-49
  • Call Letters: WIBA-FM
  • Format: ROCKCLASSIC
  • Dial Position: 101.5 FM
  • Brand: 101.5 IBA FM
  • Target Listener: Men 25-64
  • Call Letters: WMAD-FM
  • Format: COUNTRY
  • Dial Position: 96.3 FM
  • Brand: 96.3 Star Country
  • Target Listener: Adults 18-49
  • Call Letters: WXXM-FM
  • Format: CLASSICHITS
  • Dial Position: 92.1 FM
  • Brand: Rewind 92.1
  • Target Listener: Adults 35-64
  • Call Letters: WIBA-AM
  • Format: NEWSTALK
  • Dial Position: 1310 AM
  • Brand: 1310 WIBA
  • Target Listener: Adults 35-64
  • Call Letters: WTSO-AM
  • Format: SPORTS
  • Dial Position: 1070 AM
  • Brand: The Big 1070
  • Target Listener: Men 18-54

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